What does it mean to "clarify" hair?

To "clarify" hair refers specifically to the process of removing product buildup and oils from the hair. This is typically achieved through the use of clarifying shampoos or treatments that are designed to deeply cleanse the hair and scalp. These products often contain stronger surfactants than regular shampoos, which help break down and wash away residues from styling products, hard water minerals, and excess oil.

Regularly clarifying the hair can be beneficial, especially for individuals who use a lot of hair products or have hard water, as it helps restore the hair's natural balance and improves its overall appearance and manageability. This process does not involve changing the color of the hair, adding moisture, or straightening it; instead, focusing solely on achieving a thorough cleanse.